Do Your Grandparents Want the Wii?
Well, my grandparents barely know how to operate a microwave, so I think the Wii might be a little much for them. Yet, according to a new survey, 52% of grandparents and 68% of baby boomers would love to get a Wii for the holidays.
“These results confirm that even as folks get older, they still want the same cool tech toys as everyone else,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “A 2006 survey by the Entertainment Software Association revealed that 25 percent of all gamers are 50 or older. Fortunately, we have titles like Brain Age for Nintendo DS to satisfy all the grown-up kids on your shopping list.”
Last year, Erin wrote a post that looked at the reasons why gaming was so popular among seniors. I venture the guess the number of gamers over 50 is just going to go up through the years.
Heh. I wonder which console Gamer Grandma went for? All three? I wouldn’t be surprised.
Via | The Mature Market
1 opinion for Do Your Grandparents Want the Wii?
Patrick
Dec 19, 2006 at 2:19 pm
The granpa looks like Doc from Back to the future.
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