Let’s Play Industry Analyst!
Good old Piper Jaffray is at it again, and this time their analysts aren’t all sunshine and glory. Looking at teen spending habits and brand perceptions in their 10th Bi-Annual “Taking Stock with Teens” study. While 79% of homes in the survey contained at least one video gaming console, and 58% of the students declared themselves to be occasional game players, an astonishing 75% said that their interest in video games is on the decline and less time was spent at the controller in 2005.
What consoles do those 79% of homes have? Well 65% of student households have a PS2, 50% have an Xbox and 26% own Nintendo’s GameCube. I think it’s fair to say that these numbers will be come rapidly out of date with the impending launch of the 360 and diversified further when PS3 and the Revolution hit the shelves.
I would like to know exactly what kind of sampling procedure Piper Jaffray used in their study. The use of an online survey would tend to skew the data in favour of people with pre-exisiting techie skills and knowledge of the internet, unless it was distributed by an email containing a link to the survey, which would allow students who would have otherwise had no clue about the study, to take part.
PriceWaterhouseCoopers have been busy bunnies as well, issuing a report called the “Entertainment and Media Outlook” on the entertainment industry that delves into the gaming industry as far as 2009. Looking at console games (including handheld games), PC games, online games, and wireless games, PWC predicts good growth in the gaming industry, with a 16.5% compounded rate resulting in $54.6 billion dollars in revenue in 2009. Asia/Pacific, the current leaders in game consumption, are expected to continue growth at a rate of 18% to reach profits of $23.1 billion come 2009. The United States will continue in second, with growth projections of 12.9% to $15.1 billion, and the Europe, Middle East & Africa region is forecast to be the fastest-growing market, increasing by 19.1% annually to $14.3 billion in 2009.
Other tidbits of interest:
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