Microsoft Hopes Halo 3 Will Beat Sales Record
Microsoft is nothing if not ambitious. The company has its goals set high for the Halo 3 release. Not only does it want to beat its Halo 2 first day sales record, it wants to knock it out of the ballpark with a staggering goal of $155 in a single day.
Can they do it? Probably. Will they? I guess we’ll see.
In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million. That number forced many nongamers to take the vidgame biz seriously for the first time.
With “Halo 3,” Microsoft’s Xbox unit wants not only to top the 2004 figure but to reach $155 million in a single day — besting the $151 million opening weekend for “Spider-Man 3,” the current record holder for a pic at the box office.
Officially, of course, the software giant is hedging its bets.
“We did $125 million last time,” said Microsoft director of creative marketing Chris Di Cesare, who oversaw much of the second installment’s launch. “We’re confident we can do better.”
That’s quite the investment Microsoft is showering on this game. The ad campaign for this alone could feed a few starving countries.
I suppose the question left to be answered is: will the game be worth it?
Via | Kotaku
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