New Line Cinema Using X-rated Video Game to Promote Film
New Line Cinema is the company behind the film “Running Scared” which at its main website is now featuring a Shockwave video game that contains bloody shootings and graphic sex scenes. All of this in the name of smart marketing.
And so far it’s working. The website is getting upwards of 60,000 unique visitors per day.
There are two versions of the game, the first which I imagine is (relatively) okay for the kiddies, and then there’s the “mature version” which sends you off to fill out a form stating you’re at least 17 years old.
When a film has to result to this kind of promotion, it’s probably because it’s total crapola.
[via The New York Post]
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3 opinions for New Line Cinema Using X-rated Video Game to Promote Film
Patrick
Feb 19, 2006 at 5:21 am
It should be called Running Naked.
Cal
Feb 19, 2006 at 10:30 am
Interesting - unless you have a US drivers license you cannot verify your details.
the play girlz gaming blog: because guys aren’t the only players » MMO’s: The New Future of Film Promotion
Feb 24, 2006 at 2:41 am
[…] Well, well. Video games are certainly seeping into the film and television industry. First, there was the X-rated game promoting Running Naked Scared. And now, James Cameron and friends are planning to release an MMO game to promote their upcoming feature film. They’ve recently joined the board of advisers over at Multiverse, which is a startup responsible for developing cheap MMOs. […]
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