Ubisoft Q4 Profits Up; Expansion Planned
Say what you will about the particular company in question, but man is it nice to see a game company (other than Nintendo) with some positive press and market strength. All too often we get caught up in the negatives, with companies being swallowed in mergers, or downsized drastically, or in legal/political hot water…but Ubisoft has been sitting pretty like a sort of publishing ivory tower.
The company recently announced Q4 growth in the range of 217m Euros, a 10% hike over last year’s numbers and roughly a third higher than had been forecasted. The top three reasons for the over-achieving come from very different areas of gaming, demonstrating that portfolio diversity can be very effective for padding the old coffers.
- Rainbow Six Vegas 2 saw 2 million units fly out the door
- Assassin’s Creed continues to perform well, now surpassing the 6 million sold mark
- Ubisoft’s casual games unit Games For Everyone, also helped the cause, racking up ~230 million Euros in sales
The rosy numbers have lead Ubisoft to adjust it’s full 2008 forecast somewhat, upping expected profit measures to 12% of sales from 11% and reconfirming a 1 billion Euro sales forecast. They’ve also announce, contrary to pink slip precedents, that they will be looking to hire 900 new staff by the end of March 2009. New recruits will be sought in upcoming studio openings in Asian areas, as well as four hundred slots being created in existing development studios.
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